Mercedes-Benz Places | Binghatti City – The World's First Mercedes-Benz-Branded City in Meydan
Binghatti and Mercedes-Benz's AED 30 billion master-planned community in Nad Al Sheba 1, Meydan — 12 sculptural towers and 13,000+ branded residences anchored by the 341m "Vision Iconic" tower. A self-sufficient "city within the city" expressing Mercedes-Benz's "Sensual Purity" design philosophy, minutes from Downtown Dubai. From AED 1.35M, phased handover 2027–2029.
Mercedes-Benz Places | Binghatti City
The world's first Mercedes-Benz-branded city — a AED 30 billion, 10-million-sq-ft master community in Nad Al Sheba 1, Meydan, with 12 towers and 13,000+ branded residences anchored by the 341m "Vision Iconic" super-tall tower.
Binghatti
Binghatti is an established Dubai developer with 80+ projects and 12,500+ delivered units, known for its sculptural, hypertall residential architecture. Mercedes-Benz Places | Binghatti City is its first fully master-planned community and its second collaboration with Mercedes-Benz. Developed in partnership with Mercedes-Benz Group AG — an agreement signed at the Mercedes-Benz Museum in Stuttgart by Chairman Muhammad Binghatti and Mercedes-Benz Board member Mathias Geisen — the project is billed as the world's first Mercedes-Benz-branded city, unveiled in Meydan in January 2026 at the largest event in Binghatti's history.
Spanning over 10 million sq ft in Nad Al Sheba 1, the AED 30 billion community comprises 12 sculptural towers and 13,000+ branded residences, anchored by the 341m "Vision Iconic" super-tall tower. Tower forms are inspired by iconic Mercedes-Benz vehicles — Vision One-Eleven, Vision AVTR and the Mercedes-Maybach 6 — expressing Mercedes-Benz's "Sensual Purity" design philosophy. Conceived as a self-sufficient "city within the city," it integrates residences with cultural venues, retail, mobility hubs, parks, wellness and sports facilities, with phased handover targeted 2027–2029.
Mercedes-Benz Places | Binghatti City — Nad Al Sheba 1, Meydan, minutes from Downtown Dubai
The community sits in Nad Al Sheba 1, Meydan, within Mohammed Bin Rashid City, with direct access to Dubai–Al Ain Road (E66) and Ras Al Khor Road (E44). It places Downtown Dubai, the Burj Khalifa and Dubai Mall around 8 minutes away, the Museum of the Future about 9 minutes away, and Dubai International Airport roughly 15 minutes away — a central, road-connected address in one of Dubai's most established districts.
- Central park with 12 curated experiences
- Sky infinity pool & private pools
- Skyline jogging path & bicycle paths
- Full spa, wellness zones & outdoor fitness
- Retail districts, cafés & leisure zones
- Cultural venues & entertainment studio
- Concierge & valet services
- Landscaped gardens & green corridors
- Burj Khalifa & Dubai Mall (≈8 min)
- Museum of the Future (≈9 min)
- Business Bay & DWTC (≈10 min)
- Dubai International Airport (≈15 min)
Mercedes-Benz Places | Binghatti City
The world's first Mercedes-Benz-branded city.
Binghatti's first fully master-planned community pairs branded residences with a self-sufficient urban ecosystem — 12 sculptural towers, a 341m super-tall landmark, curated parks, wellness, retail and mobility, all expressing Mercedes-Benz's "Sensual Purity" design language minutes from Downtown Dubai.
AED 30 Billion Master-Planned City
A 10-million-sq-ft community of 12 sculptural towers and 13,000+ branded residences — Binghatti's first fully master-planned community and the world's first Mercedes-Benz-branded city.
The 341m "Vision Iconic" Tower
A 341-metre super-tall tower anchors the skyline, the centrepiece of a 12-tower ensemble inspired by iconic Mercedes-Benz vehicles and the brand's "Sensual Purity" design philosophy.
Mercedes-Benz Branded Residences
Studio to five-bedroom apartments and penthouses curated with Mercedes-Benz, with advanced acoustic systems, refined materials and design cues drawn from the brand's automotive heritage.
Central Park & 12 Curated Experiences
A central park with twelve curated experiences, landscaped gardens and green corridors weave through the community as a self-sufficient "city within the city."
Sky Pools & Wellness
A sky infinity pool, private pools, a skyline jogging path, full spa and wellness zones and outdoor fitness facilities serve residents across the towers.
Downtown Skyline Views
Elevated residences frame uninterrupted views toward the Burj Khalifa and Downtown Dubai, around eight minutes away via E66 and E44.
Mobility, Retail & Culture
Mobility hubs, retail districts, an entertainment studio, cultural venues and sports facilities make the community a self-sufficient integrated urban ecosystem.
Minutes from Downtown Dubai
A central Meydan address in Mohammed Bin Rashid City, minutes from Downtown Dubai, the Museum of the Future and Business Bay, with Dubai International Airport about 15 minutes away.
Property Types & Floor Plans
A 20/50/30 plan — 20% on booking, 50% during construction, 30% on handover.
Reserve with an Expression of Interest, 20% on booking, 50% in instalments through construction, then 30% on handover. From AED 1.35M in Nad Al Sheba 1, Meydan, with phased handover targeted 2027–2029.
Why Mercedes-Benz Places | Binghatti City is a Smart Property Investment
For Rent
A branded community in central Meydan, minutes from Downtown Dubai, with built-in parks, retail, wellness and mobility, targets strong tenant demand — and the rarity of a Mercedes-Benz-branded address supports premium rents.
For Resale
A first-mover position in the world's first Mercedes-Benz-branded city, on a 20/50/30 plan with a low studio entry point of AED 1.35M, widens the resale buyer pool. The 341m landmark, brand partnership and master-community scale support long-term capital appreciation.
